OOH ad medium that connects advertisers to consumers through a unique hyper-local targeting solution powered by gig-economy workers.
The Backpackster
Hyper-targeted ad content delivery based on precise specifications such as location, time of the day, demographics (DMAs), and location based ad solutions
Trackable first-party data driven solution to dynamically provide custom messaging for various market segments and buying stages to create a richer customer journey
Economical and environmental responsible business model offering attractive employment opportunities and reduced carbon emissions compared to traditional advertising
Traditional OOH
Disconnect between consumers, business and brands
Questionable measurements and ROI on reach
Alternative, healthy employment opportunity for gig-based workers, i.e. ex-uber drivers
©The Backpackster 2022
3
“I've always wanted to be in the health and wellness business. I try to encourage people to live a healthy lifestyle.”
What makes The Backpackster an attractive investment opportunity for Mark?
Lifestyle and Workplace Alignment:
Champion the pursuit of a healthy lifestyle by blending exercise with job satisfaction, ultimately fostering comprehensive mental well-being.
Raydiant (Mark’s Investment):
Backpackster has the potential to become Raydiant’s largest customer multiplying its total revenue several times.
F45 Training (Mark’s Investment):
Backpackster could become F45’s largest source of new customers
First Money Upside:
By investing $500k today, Mark will receive a significant equity position in a new ad media medium with Blue Ocean potential
©The Backpackster 2022
4
LARGE & GROWING OPPORTUNITY - $45B BY 2027
26% of the top 100 OOH spenders were technology or direct-to-consumer brands - Airbnb, Amazon, Apple, Carvana, Comcast, DoorDash, Expensify, Netflix, GrubHub, Hulu, Live Nation, Samsung, T-Mobile, Uber, Verizon
Digital OOH advertising has a 5-year forecasted CAGR of 39% while traditional OOH is forecasted to stay flat over the same period
88% of the top 100 Out Of Home (OOH) advertisers increased their OOH spend in 2022 over 2021
©The Backpackster 2022
5
MONETIZATION PATH
EVENT ADVERTISING: LOCAL AND NATIONAL BRANDS
Direct Relationship w/ Brand Promoting Ads at Concerts, Sporting and Local Events
Example – Tata Jewelry Campaign in Florida; PrimeTimes .Golf Farmers Open Campaign
Rev target of $250/Daily rate (excluding labor)
TRADE SHOWS / CONFERENCES: NICHE ADVERTISING
Channel Relationship w/ Location and Promotors
Example – One Tap Away Mobile App @ National Apartment Association Conf (June ‘24)
Rev target of $500/Daily rate (excluding labor)
ROUTED ADVERTISING: GEO-TARGETED NATIONAL AND LOCAL BRANDS
Indirect relationship through Ad Network Marketplace
Example – Google Ad Manager and others through a CPM
Rev target of $15 CPM w/ estimated 55 slots per day per BP ~ $825/daily at full capacity
©The Backpackster 2022
6
COMMERCIALIZATION PLAN
PHASE 01
- Establish foundation construct of SW platform
- Validate Business Model
- Integrate with Ad Network Partners
- Secure 5 National advertising clients
PHASE 02
- Expand Pipeline
- Close & onboard new clients
- Build / Integrate automation functionality
- Expand operational support
PHASE 03
- Further establish brand
- Create broad Marketplace
- Establish Channel/ Distribution Partnerships
©The Backpackster 2022
7
USE OF PROCEEDS
USE OF PROCEEDS
TECHNOLOGY
-Raydiant Platform for digital distribution of Ad and geo-fencing
-Relentless Software and Interface development
-Purchase of 100 Backpacks ($100K investment)
Rev Ex: 100 BP @ 22 days @ $850/day = $1.9M/month for Route Advertising only
Cost Ex: 100 walkers @ $175/day = $400K/month for Route Advertising only
-Fractional CTO to drive technology integration strategy
SALES & MARKETING
-Marketing Manager to develop and execute on strategies to promote brand/offerings
-Lead generation activities
-Customer and Account logistics
