The Next Generation of Mobile Digital Out-of-Home
Real people. Real places. Real results.
Advertising that doesn’t just reach people.
It proves they were there, saw it and paid attention.
What happens when an ad gets seen but the QR code doesn't get scanned?
THE PROBLEM
THE MEASUREMENT GAP
A QR scan is a high intent action. But no scan doesn’t mean no engagement.
The same problem exists across advertising: impressions can be estimated, exposure can be assumed and digital actions can be distorted by bots or incomplete attribution.
Advertisers need to know what actually happened.
Was the ad seen? Who was exposed? Did they pay attention? And what happened next?
No Scan ≠ No Engagement
THE BACKPACKSTER SOLUTION
WE CAN.
The Backpackster verifies physical audience exposure, measures attention and dwell time while connecting real world exposure to addressable audiences for subsequent digital activation.
From assumed exposure to verified audience intelligence.
FOR BRANDS
Real People. Real Places. Real Results.
Our network turns everyday foot traffic into measurable advertising powered by real people, in real places.
Real People
Real people moving through real world environments.
Real Brands
Brands reaching audiences in physical environments with measurable media.
Real Results
Verified attention, audience intelligence and measurable campaign outcomes.
Campaign Performance
Premium Inventory
High footfall locations that drive impact.
AI-Powered Analytics
Computer vision measures what matters.
Audience Attribution
Offline to online insights you can trust.
Campaign Outcomes
Prove performance. Optimize results.
FIFA World Cup 2026™
ACTIVATION
17,111
Advertising Impressions Delivered
2,540
Verified Viewers
1,148
High Attention Viewers
50%
Attention capture rate
Measured independently using Quividi AI Computer Vision
SoFi Stadium, Los Angeles CA
AS SEEN IN
REAL PEOPLE REAL IMPACT
Technology that moves. Data that matters
WHO WE ARE
The future of out of home advertising is mobile
The Backpackster is a mobile digital out of home (MDOOH) media platform built to deliver advertising that is measurable and accountable, out in the real world.
We combine premium event inventory with AI-powered attention analytics and audience attribution, giving advertisers what traditional out of home never could: verified attention and outcomes they can measure.
Measurable
Real results, not estimates
Innovative
Powered by AI and computer vision
Accountable
Transparent reporting you can trust
Scalable
Built for campaigns of any size
MEET THE TEAM
The People Behind
The Backpackster
Gaston Corbala
CEO & Founder
Chris Damavakaris
Co-Founder & CRO
Shane Harper
CTO
Kevin Dominik
Board Member
Contact
Let's Talk About Your Campaign
Tell us a bit about you and we’ll follow up to explore how The Backpackster can fit into your next campaign, deployment or partnership.
Powered By Industry Leaders
Monogoto
cloud based connectivity
Intel
Processing Power
OnSign
Remote ad inventory
Quividi
Verified attention analytics
Enterprise Reporting
Every deployment comes with campaign intelligence built for modern advertisers.
- Verified Audience Attention
- Website Activity
- Audience Demographics
- Audience Intelligence
- Creative Performance Analytics
- Attention Heatmaps
- Dwell Time
- QR Engagement
Premium Analytics
- Campaign Attribution
- Campaign Lift Analysis
- Campaign Optimization
* Available with Premium Audience
Ready To Measure Real Human Attention?
Let’s transform your next campaign.