The Next Generation of Mobile Digital Out-of-Home

Real people. Real places. Real results.

VERIFIED ATTENTION

MEASURABLE OUTCOMES

A MEDIA NETWORK POWERED BY PEOPLE

Turn Every Step Into Opportunity

FOR BRANDS

Real People. Real Places. Real Results.

Our network turns everyday foot traffic into measurable advertising powered by real people, in real places.

Verified Attention

AI-powered computer vision verifies real human attention in real time.

Audience Attribution

Connect offline exposure to real-world outcomes and audience insights.

Measurable Outcomes

Track performance that drives results you can prove and optimize.

The Backpackster

Campaign Overview

B Brand Co.
May 1 - May 31, 2027
Verified Viewers
248,721
+18.6% vs Apr 1 - Apr 30
Attention Time
14,532h
+22.4% vs Apr 1 - Apr 30
Ads Played
862,168
+15.3% vs Apr 1 - Apr 30
Avg. Attention
5.2s
+20.1% vs Apr 1 - Apr 30
Attention by Location
High Attention Lower Attention
Audience Demographics
248,721 Verified Viewers
18-2428%
25-3432%
35-4421%
45-5412%
55+7%
Attention Over Time
Top Performing Creatives
Attention Time
Summer CollectionBrand Co.
2,541h17.5%
New ArrivalBrand Co.
3,318h15.9%
Limited DropBrand Co.
1,982h13.6%
Holiday SaleBrand Co.
1,756h12.1%
9:41

Campaign Performance

Last 30 Days
Total ROAS
4.32x
+26.7% vs Apr 1 - Apr 30
May 1May 15May 31
18,642Web Visits +32.9%
3,721QR Scans +35.8%
1,256Conversions +38.9%
$3.18CPA -25.3%

Premium Inventory

High-footfall locations that drive impact.

AI-Powered Analytics

Computer vision measures what matters.

Audience Attribution

Offline-to-online insights you can trust.

Campaign Outcomes

Prove performance. Optimize results.

FOR WALKERS

Walk. Earn. Make Impact.

Every deployment gives people a way to earn income simply by walking through high-traffic areas, while helping brands connect with real audiences out in the world.

16%

of U.S. adults don’t own a vehicle

Millions

already active in the gig economy

9:41

Welcome back,

Walker 👋

Today's Earnings
$128.50
+ $18.75 vs yesterday
Time Active
5h 42m
Steps
12,843
Downtown San Diego Live
Gaslamp Quarter
9:00 AM – 3:00 PM 75%
Est. Earnings $160 – $220
Screen Online
Battery 82%
Connection 4G
GPS Active
Home
Deployments
Earnings
Profile
Live Deployment Live
Gaslamp Quarter San Diego, CA
Next Hotspot Horton Plaza 12 min walk
The Backpackster device

Wallet Balance

$342.60

This Week

$342.60

Next Payout

May 24, 2027

THE NETWORK EFFECT

WALKERS

  • Earn income on their own time
  • Choose when and where to work
  • Walk through places where people already gather
  • Be part of something bigger than a single job

BRANDS

  • Reach real audiences in the real world
  • Measure verified attention, not estimates
  • Optimize creative performance as campaigns run
  • Drive outcomes that can actually be measured

VENUES

  • Generate a new stream of revenue
  • No infrastructure required to get started
  • Activate almost anywhere, indoors or out
  • Skip the cost of permanent installations

TRUSTED BY INDUSTRY LEADERS

Three Ecosystems.
One Powerful Network.

The Backpackster is building a new category of mobile digital out-of-home around three connected ecosystems, each one designed to create value for everyone involved.

BRANDS

Deliver campaigns that reach real people, backed by verified attention, audience intelligence and performance you can measure.

WALKERS

Earn flexible income on your own schedule and become part of the movement that’s powering the future of advertising.

VENUES

Monetize the foot traffic already passing through your space and open a new revenue stream with zero infrastructure.

FIFA World Cup 2026™

Official Partner Activation

17,111

Advertising Impressions Delivered

2,540

Verified Viewers

1,148

High-Attention Viewers

50%

Attention capture rate

Measured independently using Quividi AI Computer Vision

SoFi Stadium, Los Angeles CA

AS SEEN IN

REAL PEOPLE REAL IMPACT

Technology that moves. Data that matters

WHO WE ARE

The future of out-of-home advertising is mobile

The Backpackster is a mobile digital out-of-home (MDOOH) media platform built to deliver advertising that is measurable and accountable, out in the real world.

We combine premium event inventory with AI-powered attention analytics and audience attribution, giving advertisers what traditional out-of-home never could: verified attention and outcomes they can measure.

Measurable

Real results, not estimates

Innovative

Powered by AI and computer vision

Accountable

Transparent reporting you can trust

Scalable

Built for campaigns of any size

MEET THE TEAM

The People Behind
The Backpackster

Gaston Corbala

CEO & Founder

Chris Damavakaris

Co-Founder & CRO

Shane Harper

CTO

Kevin Dominik

Board Member

Contact

Let's Talk About Your Campaign

Tell us a bit about you and we’ll follow up to explore how The Backpackster can fit into your next campaign, deployment or partnership.

 

Powered By Industry Leaders

Monogoto

cloud-based connectivity

Intel

Processing Power

OnSign

Remote ad inventory

Quividi

Verified attention analytics

Enterprise Reporting

Every deployment comes with campaign intelligence built for modern advertisers.

 
  • Verified Audience Attention
  • Website Activity
  • Audience Demographics
  • Audience Intelligence
  • Creative Performance Analytics
  • Attention Heatmaps
  • Dwell Time
  • QR Engagement

 

Premium Analytics

 

  • Campaign Attribution
  • Campaign Lift Analysis
  • Campaign Optimization

*Available through Premium Audience

 

Ready To Measure Real Human Attention?

Let’s transform your next campaign.

© 2026 The Backpackster. All rights reserved.